What to Watch

Would You Buy a Car at $19,000 over MSRP? Majority Say They Would. A survey shows a large number of new-vehicle shoppers say they are willing to overpay for the model they really want.

“A new survey commissioned by Quantrell Auto Group of 3361 car owners found that over a third of them (35 percent) said they had purchased a vehicle they hadn't intended to when they started shopping. The other 65 percent said they would be willing to spend up to 39 percent over MSRP.”